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PRESS STATEMENT – SIGNING OF LOYALTY PROGRAM PARTNERSHIP

SSUP FARM MACHINERY AND EQUIPMENT AND STAR BRIGHT ENERGY (FIJI) PTE LTD

Sugar Cane Growers Fund (SCGF) is pleased to announce a strategic partnership with SSUP Farm Machinery and Equipment and Star Bright Energy (Fiji) Pte Ltd which will come on board as partners for the SCGF’s Loyalty Program. These will be our 19th and 20th partners respectively.

We extend our heartfelt thanks to the Board and Management of SSUP Farm Machinery and Equipment and Star Bright Energy (Fiji) Pte Ltd for their commitment to supporting this innovative service which will greatly benefit our cane growers. We also pleased to note SSUP Farm Machinery and Equipment is giving 10 percent discounts on all the products and Star Bright Energy (Fiji) Pte Ltd, is giving 7 per cent on all quote wholesale products. 

SCGF are excited to continuously grow the number of partners and participants offering growers access to exclusive benefits and rewards. Since the launch, we’ve issued cards to 1,630 growers and have successfully partnered with 20 businesses, including private hospitals, pharmacies, general practitioners, medical labs, hardware and farm machinery dealers, and Vodafone. Both SSUP Farm Machinery and Equipment as well as Star Bright Energy (Fiji) Pte Ltd are significant additions to our list of partners.

Initially the Loyalty Card was fee-free until March 31, 2025, after which growers (SCGF customers) would pay a nominal fee of $10 and non-SCGF growers would be charged $20 for a three-year valid card. We are pleased to announce that the deadline has been extended to June 30, 2025, allowing growers to still benefit from free cards until then.

Once again, we express our sincere gratitude to SSUP Farm Machinery and Equipment as well as Star Bright Energy (Fiji) Pte Ltd for joining this program and helping us provide added value to our dedicated cane growers. Your support means a great deal to us and to the entire farming community across Fiji.

Raj Sharma

Chief Executive Officer

Sugar Cane Growers Fund